Seeing Machines Limited, a company that develops AI-powered operator monitoring systems to improve transportation safety, recently announced a partnership with Ambarella, Inc., an AI vision silicon company, to bring integrated Advanced Driver Assistance System (ADAS) and occupant and driver monitoring system (OMS and DMS) solutions to market.
The industry-leading OMS and DMS technology solutions from Seeing Machines will be integrated into Ambarella’s CV2x CVflow family of edge AI perception systems on chip (SoCs). The vision processing and fusion of Seeing Machines’ driver monitoring software with forward-facing ADAS capabilities is performed by Ambarella’s CV2x-based reference design platform, resulting in a complete, integrated DMS and ADAS solution.
In both commercial truck fleets and passenger cars, driver monitoring systems (DMS) are making a significant contribution to road safety. According to Reports and Data, the driver monitoring systems (DMS) market is expected to grow at a rate of 10.5 % of CAGR during the forecast period of 2020 to 2028. A driver-facing camera is used in these systems to assess the driver’s level of awareness. It provides a warning or alert if it detects weariness or distraction. When a vehicle-initiated handover is required in partially automated vehicles, the system alerts the driver.
For more info: https://reportsanddata.com/report-detail/driver-monitoring-system-dms-market
It is now widely agreed that a camera-based DMS is the best technique to directly assess driver sleepiness and distraction and undertake safe, vehicle-initiated handover in semi-autonomous vehicles. Because of the assistance of leading safety agencies, the DMS segment is primed for tremendous growth. The National Transportation Safety Board (NTSB) of the United States approved DMS as an effective method of driver engagement in SAE Level 2 vehicles in February 2020. In its new crash-test safety requirements, Euro NCAP recognized the relevance of DMS, requiring it for a five-star certification starting this year. DMS will be essential for a variety of new vehicle categories within the European Union by 2023.
Seeing Machines, an Australian business, is leading the charge in this field. It was one of the industry’s early pioneers, focusing DMS on mining vehicles at first. It now collaborates with automakers and Tier 1s to develop customized systems for all players in the automobile sector. Its FOVIO driver monitoring system made its debut in the Cadillac CT6 with Super Cruise, contributing significantly to the safety architecture of the vehicle. However, things haven’t stopped there. The current market condition hasn’t dampened the enthusiasm for continuing feature development. Emotion detection and the convergence of occupant and driver monitoring continue to be in high demand despite the pandemic and its subsequent effects on car sales.
When DMS Meets OMS, It Is A Match Made In Heaven
Occupant monitoring systems (OMS) have long been used in commercial vehicles to detect uninvited passengers or debris in the cab, but interest in the passenger car market, particularly around child detection, is expanding. From 2023, Euro NCAP intends to reward brands that provide this technology in its safety ratings. Members of the Alliance of Automobile Manufacturers and the Association of Global Automakers in the United States voluntarily agreed to make child detection a standard feature by 2025.
With the introduction of robotaxis, these systems may become indispensable. OMS is essential for fully autonomous ride-sharing vehicles, because of its capacity to detect inappropriate user behavior, personal belongings left in the vehicle, and situations that demand action, such as health emergencies or spillages. This shift toward self-driving vehicles, in which drivers are no longer passengers, predicts that DMS and OMS will converge.
However, these are two quite different technologies. DMS is really high-performance, enabling the vehicle to pick up exactly when a driver takes his concentration off the business of driving. It’s really sensitive to what’s going on with the driver. The occupant monitoring technology is more open and looser, but automakers are taking interest in ways to integrate the two.
With its existing customer base, Seeing Machines is aggressively researching into this field, which could lead to new partnerships. Seeing Machines are looking at relevant aspects to build on from their own expertise in face and eye gaze tracking, but are also collaborating with partners that have other skills that, when combined, offer a really significant value case for automakers.
However, both Seeing Machines and the segment as a whole are still in their infancy. Despite being aware of the need to deliver a single driver and occupant monitoring solution, most suppliers lack real-world deployment, having hazy roadmaps based entirely on theoretical applications.
Research Author: Paroma Bhattacharya
Paroma Bhattacharya has dabbled in the realm of content production for over half a decade and possesses extensive experience in penning down pieces related to healthcare, technology, banking, and a wide range of other industry verticals. Her articles focus primarily on balancing relevant data while never neglecting to make the material engaging. She believes in providing objective facts to help people make important business decisions.
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