Publishing Guidelines

We publish articles for people who are passionate and knowledgeable about the financial markets. We publish financial opinion, financial news and stock analysis and other financial and stock market related articles for our readers to enjoy.

Sourcing and facts

We encourage linking directly to primary sources when citing statistics, and have a team of human editors who check numbers to help ensure accuracy at the time of publication. Basically, whenever it’s work done by another organization, we link to it. If the writer uses an article from Bloomberg, it should be linked. If they refer to an academic study? It’s also linked. Discussing an analyst’s latest buy call? We will link to something about it. Even if our writers are making a claim about the mood of the market, it also needs a link. If we’re claiming millennials hate eating at Shake Shack, our story will feature a link to back that assertion up. We will also use a link when it’s a more arcane financial figure that people might not know where to find, like a CAPE ratio. On the other hand, when writers refer to some basic data about the company, we will usually not link to it. For instance, references to a company’s stock price, P/E ratio, market cap or other basic information you can easily get off Yahoo Finance’s or Morningstar’s data pages and are OK without a link. 

Why we link sources

There are a few reasons. First and foremost – because we took info from it! If our writers have quoted from another article, we link to it. If we take heavy information from another article, it’s linked. If they did a complex calculation so we don’t have to, they deserve a link. If any of our writers takes advantage of another author’s good work to bolster their own argument, it must always be properly credited. If the source is something we can’t link to (say it’s a research note that they didn’t release publicly) then we will still at least explicitly name the source. What’s more, these links are not only necessary for reader interaction, it also aids our friendly editing team. Our editors need to see where writers gleaned their information and must be able to verify it quickly. But most importantly, linking helps the reader. If our readers want to learn more about something you touch on, having that link allows them to find out more easily. And if they’re the suspicious sort, it also allows them to verify what we wrote for themselves.

Quoting direct sources

As part of our ongoing effort to create authoritative content with information readers can trust, our writers include exclusive quotes from primary sources. Our sources provide essential background information to our stories, and help explain complex topics in language that’s accessible. Any information gathered directly from sources will be used in one of, or a combination of, the following: quoting and paraphrasing. When quoting, the source’s words are used in the article verbatim and presented in quotation marks (“) with their desired attribution. When our writers paraphrase, the context of the source’s quote is rewritten in the writers own words. Paraphrased remarks will not appear in quotations but will feature attribution. The ideal use of paraphrased material is to paraphrase facts and support them with direct quotes.